Peter Eidelman on Blogger
Business Transformation Consultant
Friday, November 8, 2024
Start Up Pitch Strawman
Monday, September 30, 2024
DILIGENCE CHECKLIST
What is your diligence checklist ?
Strategy & Company Overview
- History – why this idea
- Corporate Strategy
- Product Overview
- Pricing Strategy / Structure
- Market Opportunity (SAM / TAM sizing in aggregate by product, additional target markets
- Competition / competitive positioning / reasons for attracting or losing customers, assessment of competition
Organization overview
- Growth strategy
- Near term and long term financial needs
- Barriers to entry
- Strategic partnerships, if any, future plans
Operations
- Review of research and development team, headcount by function / responsibility
- Review of current infrastructure and expansion strategy
- Review of Capex spend in model
Product / Technology
- Review technology / IP / review of future product applications
- Review of production costs, partnerships, vendor selection
- Review of impact of potential delays to company model / projections
Sales & Marketing
- Review pricing scheme / breakdown of technology revenue source
- Review of any commissions or distribution or embedded software attach rate
- Review of any current market / brand / marketing investments
- Review of process to track sales and management reporting
- Volume and sales forecast by quarter / year in forecast
- Review of customer acquisition strategy
- Review of projected customer levels by product mix over time
- Provide key sales inflection points and key drivers for ramp
Headcount
- Number of employees by function / responsibility
- Headcount plan in forecast
- Review of senior management
- Open critical roles to be recruited and when
- Review of typical compensation for employees over next 12 and 24 months including equity
- Review of any employment obligations
- Review of prior roles and no employee related IP cross over risk
- Employee confidentiality and invention assignment agreements (contractors as well)
Current Contracts with customers
- Review economic terms and IP ownership terms
Thursday, August 1, 2024
SPANS AND LAYERS ANALYSIS FOR ORGANIZATION EFFECTIVENESS
Advantages
|
Disadvantages
|
Have more
levels of reporting in the organization
|
Resulting
in a more hierarchical organization
|
Supervisors
can spend time with employees and supervise them more closely
|
More
supervisory involvement in work could lead to less empowerment and delegation
and more micromanagement
|
Creates more
development, growth, and advancement opportunities
|
More
expensive (high cost of management staff, office, etc.)
|
|
Tends to
result in communication difficulties and excessive distance between the top
and bottom levels in the organization
|
Advantages
|
Disadvantages
|
Have fewer
levels of reporting in the organization, resulting in a more flexible,
flatter organization
|
May lead to
overloaded supervisors if employees require much task direction, support, and
supervision
|
Ideal for
supervisors mainly responsible for answering questions and helping to solve
employees problems
|
May not
provide adequate support to employees leading to decreased morale or job
satisfaction
|
Encourages
empowerment of employees by giving more responsibility, delegation and
decision-making power to them
|
|
Tends to
result in greater communication efficiencies and frequent exposure to the top
level of the organization
|
|
|
|
Wednesday, July 31, 2024
A BUSINESS EXECUTIVE’S “4 P’S”: PEOPLE, PRODUCT, PIPELINE AND PERFORMANCE
Managing profitable growth and transitions across technology companies, I’ve experienced many critical pivot points including growth at scale, increasing profitability, restructurings, Initial Public Offerings (IPO’s), divestitures and acquisitions. As a business management consultant, I’m often asked to provide experienced Business Leadership “on-demand”. These situations require a consultant to immediately “hit the ground running” to rapidly assess the situation from a finance, business operating model and market perspective.
When embarking
on a new engagement, I always focus on evaluating the current stage of a company
across four key areas: people, product, pipeline and performance. I like to
think of these categories as a Business Executive’s “4 P’s”. I have seen time
and time again that successful companies can build significant competitive
advantage as they improve, advance and enable effectiveness across these four areas.
PEOPLE
The people
part of a company’s success is inherently linked to organizational effectiveness.
An operationally focused leader should remain independent and continuously evaluate
if the organization has the optimal design given the internal and external interrelationships
required to drive value in the enterprise. I often evaluate a few key topics on
day one of any engagement.
(1) Are
leadership roles clearly defined with comprehensive role charters including
clearly defined decisions rights?
(2) Are
corporate objectives assigned to each individual leader with transparent expectations
for success and measurable outcomes?
(3) Are
business unit leaders and functional owners operating hand and glove on cross
functional imperatives in clearly understood manner?
(4) Does
leadership rank order priorities and help each other achieve corporate goals?
(5) How well
does the company report on progress to plan for each objective weekly, monthly
and quarterly during the year?
In addition to
structure, role charters and aligned objectives, compensation and incentives
should be part of the initial people review.
Fundamental to the success of any team are the incentives incorporated
into the compensation structure and confirm such incentives are linked to the
company strategy to drive individual and collective results. A balance of
longer-term and short-term incentives should be designed around the behavior
the company wants from each leader and from individual contributors. It is quite valuable to incorporate incentive
design as part of the strategic planning cycle.
These key areas can make a huge difference in achieving desired performance.
PRODUCT
You might not
expect that a business consultant would be integrally involved with product at
a company, yet it is central to the business consultant’s role to maintain a
strong focus on product market fit, the economic business model of the company as
well as product packaging and pricing. Consultant’s should ideally begin their
evaluation of product with a clear understanding of the specific use cases for
a product, the value proposition for the customer and the return on investment
for the company. It is quite important for the realization of the economic
model to clearly understand how value is obtained from a customer standpoint as
well as who are the company’s “target customers” including their personas and buying
patterns. Competitive advantages associated with the product should be
independently verified and product-market positioning fairly assessed. A
business executive should be central to how “customer success” is quantified at
a company based on the customer’s realization of product value and benefits.
Future product
planning is a key area when allocating capital in a business. All
business executives should participate when formalizing the company’s product
roadmap and product development investments. There should be a clearly defined
process to determine how capital is allocated to product development. A few areas I evaluate include the following:
(1) Does the
company implement a business case analysis for each product or product family?
(2) How are progress
towards milestones in the product development roadmap monitored and measured?
(3) How economic
outcomes are measured for R&D investment.
PIPELINE
Analyzing sales
bookings trends for company products should be a daily routine. Developing a
clear understanding of historical trends and current and projected market
demand is essential to the evaluation of any business plan and forecast. It is
critical for a management consultant to dissect the various stages and
components of the sales pipeline. Business management should know how an
inquiry becomes a lead, leads are qualified, understand the sales process and
timeline as opportunities transition from each stage in the pipeline and
ultimately convert into a sales booking. The business discussions, demonstrations,
events, negotiation and business processes integral to leads moving through the
pipeline and the resources necessary at each stage can make all the difference
to the effectiveness and efficiency of the sales function. Maintaining a
healthy pipeline, with a strong flow of incoming qualified leads and the
quality of the volume of opportunities at each stage of the pipeline, is a key
momentum indicator for the effectiveness of the product, pricing, brand and company
forecast.
Management should
evaluate how predictable the pipeline is at achieving sales growth targets as
well as the salesforce’s ability to obtain their incentives as compared to
market appropriate benchmarks. For example, is the coverage ratio of assigned-sales-quota
to sales bookings targets aligned with benchmark levels for the industry served
at the appropriate stage of growth in the company’s business? Week-to-week changes
in pipeline opportunities often provide valuable insights into customer, region
or market demand patterns for a company’s product. Leaders should also look to other factors,
like competitive key indicators from deal win loss data, which
may inform future business performance or necessary adjustments to sales
strategy.
Finally, a management
consultant should come equipped to evaluate other sales performance parameters
beyond strictly sell-in and sell-through. These might include:
·
New account
development trends
·
Business
development qualitative data
·
Partnership
opportunities
·
Identification
of packaging and pricing changes which may influence deal performance
·
Implementation
services trends
·
Product
development extensions
All of these sales
drivers influence competitive advantage for the company.
PERFORMANCE
While
“performance” is without question a joint responsibility held by all functional
leaders and department heads at a company, no one owns this objective more than
the chief financial officer. How performance is monitored, measured and
communicated is one of the most critical decisions made by a CEO and the management
team. Whatever the company and departmental “score card” maybe, it should be
clear, relevant to the company’s customer/product/market objectives and
meaningful to company employees and shareholders. In my experience, the most
successful companies measure, report and manage to objectives in a transparent
and aligned fashion across the entire enterprise.
Performance
metrics enable data driven decisions when distributed in a timely manner. The business
management should participate in architecting enterprise system design to
deliver performance monitoring and measurement. With the investments occurring
around digital transformation, dashboard business intelligence infrastructure,
which integrate legacy siloed reporting systems across the entire company, has
the power to provide real time or near real time data to executives. These
timely delivered metrics allow executives to rapidly adjust priorities and workplans
and align opportunities to achieve objectives or adjust expectations. Reporting
may be customized to provide relevant and actionable information. Companies should also include reporting on incentive
plan achievement encouraging alignment which motivates the right behaviors
across the enterprise. Ownership should be defined for each business objective to
individual leaders providing each executive the necessary performance metrics
reporting and measurement, in a closed loop process, to “monitor”, “measure”
and “manage” desired business outcomes.
Today’s executives drive data driven decision making enabling improved company performance. Mastering a business executive’s “4 P’s” lays the groundwork and a foundation for that success across all sectors and at all stages of company growth.